Over at Wired.com, I’ve got a piece up about Make That Thing, a new branch of web retailer TopatoCo that helps artists handle the organization and reward fulfillment of their Kickstarter campaigns. For the article, I spoke with webcomics creator Aaron Diaz, whose campaign to produce a print volume of his popular series Dresden Codak is an early test run for Make That Thing:
Aaron Diaz’s Kickstarter is doing pretty damn well. The artist and webcomic creator asked for a modest $30,000 to fund a print version of his popular webcomic Dresden Codak, and less than a week later, he’s pushing $250,000. But unlike most people who successfully fund projects on Kickstarter, Diaz won’t be fulfilling his obligations to backers – a daunting task involving third-party printers, pallets of books, and staggering shipping costs — on his own.
Read the whole thing at Wired.